It was perhaps rather appropriate that Benvado began its success story in Bolzano of all places. Bolzano is a city where the people live in harmony with their surroundings and culture. The city is situated in an area in which Mitteleuropean and Mediterranean culture meet and combine, where quality and the pursuit of perfection come together with the design and love of beauty typical of Italian taste. The Benvado brand was born out of a simple concept. More and more people who are style and fashion conscious require footwear that combine respect for their feet with a high level of aesthetic value. At the same time, more and more people that are focused on well-being and natural beauty want shoes that are attractive, yet kind to their feet. That’s why the Pitschl family decided to create a range of footwear that would bring nature and elegance together in harmony. They were able to draw on a very special competency to aid them in this task: their long-term experience in the sale of shoes that respect our feet. Certain that not only the company and its employees, but also more and more people around the world are convinced of this philosophy, Benvado turned its philosophy into a communication concept..