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INTERVIEW WITH ILSE PALLUA: DESIGNER AND CREATIVE MIND BEHIND BENVADO (first part)

The new 2018 Spring-Summer collection will be soon in stores. What two adjectives would you use to describe it?
The new 2018 Spring-Summer collection  will be soon in stores. What two adjectives would you use to describe it? 

Feminine and vibrant. Feminine because the new heel of the Palermo Line  has been designed to make women feel comfortable and stylish. Vibrant on account of the wide range of  trendy colors featured in the collection. Our signature Benvado yellow is ever-present, expressing the energy that underpins our vitality as a brand, and has become a must-have in our collections.   

How does a collection come about?

Trends arise from socio-cultural changes that are tracked by research institutes and published in biannual studies and analyses. These trends have an evocative quality that carries over into the designs, materials, textures and colors. Benvado is an extraordinary world and as such must keep pace with current scenarios. I start by studying the publications of top French, Italian and International research institutes and I follow trendsetters, fashion bloggers and emerging designers religiously. The entire collection is basically my interpretation of trends, the creation of moods, and how these interlace with market needs. 
 
 

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